When you run a small business, you are likely spinning several plates. CEO, accountant, sales, marketing– not to mention running the business itself! You are a jack of all trades, and the last thing you want to do is add unneccessary work to your plate. But what about sales from social media? Is it really worth it?

The short answer? Yes.

The long answer is a bit more complicated. Of course the best thing to do on social media is to post consistently, whatever you feel capable of posting. If you decide one post a week is all you can manage, well then get that post out every week! Every effort counts in this arena.

The algorith of Instagram, for example, is constantly evolving. Video is king, rather than text posts or photos. In the last handful of years, short form videos like those on TikTok are the highest ranking. There are a multitude of metrics that Meta, YouTube, Pinterest, and TikTok all use, and they vary depending on the quarter and how their profits are looking (no seriously, try memorizing an algorithm–– it will be obsolete in a few days). Things such as consistency, engagement–– both your followers engagement with you and your engagement with followers, frequency, and more go into calculating how effective your social media posts will be.

So how can you be effective without spending 40 hours a week recording, editing, posting, liking, commenting, and scrolling? We recommend you set a schedule. I know, it sounds so easy when we aren't the one doing it––but we are in the thick of it as well!

A realistic schedule for a small business posting as frequently as they can could look like this:

The key here being consitency–– whatever you decide to do, there are three pieces to it. Posting whatever content you have, engaging with your followers through comments and messages, as well as scrolling and engaging new users you have not yet interacted with.

It can be overwhelming to begin posting, but the payoff is worth it. There are varying statistics, but the average number of consumers that decide to make a purchase use social media – not your website– to determine where to buy is around 60%. That is huge! Even one post a week, done consistently, can expose you to more potential customers than if you didn't.

If you are more than ready to leverage social media, here is a more intense example of a schedule:

Leveraging social media does not have to be all consuming. If it is, we are here to help! We offer social media management, where we can either walk you through and conistently guide you in your social media journey, or you hand us the reins and boundaries and we take your business to the next level. Whatever your goals, we are here to support them. Most importantly, we are here to support you.