Oftentimes as a small business owner, you are your own marketing team. That means social media strategy and implementation as well as advertising, sales, HR, accounting, and CEO! 

Here are some strategies to weave together a powerful social presence, and in doing so, reaching those average 60% of potential customers who gauge their decision with a company on a brand’s social media presence over a website. Let’s get into it. 

1. Cohesiveness Begins with a Name

Every social media platform utilizes some version of a username, sometimes referred to as a “handle” that represents you and your business. It is important that across all platforms your username match. 

For example, let’s say you open a business selling bear figurines called “Bears Be Bears Figurines.” A great username could be @bearsbebears. This username should match on your Facebook, Instagram, YouTube, TikTok, etc. It is important to be consistent with the naming of your pages as well, to help any SEO (Search Engine Optimization) find you and suggest all of your content to a relevant audience. 

Ensuring your pages remain cohesive, it is important to keep in mind colors, fonts, design, and copy should all feel similar across each platform as well. 

Great questions to ask yourself when comparing your Facebook vs. your YouTube page for example could be: Do they look like they are from the same company? Is my brand recognizable on both platforms? Does it feel consistent?

2. Reuse & Recycle

In the world of social media, trends and content move at a very fast pace. Posts that are relevant this week may not be next week. A great way to plan out content for the month is to have a starting point. If you would like to have an expansive social media presence, starting with the longer form platforms and then shortening what you have to fit others is a great place to begin. 

How would that look like for you? Let’s say you have an idea for your @bearsbebears YouTube page about how you paint each figurine for a specific customer. Once you shoot and post the video to YouTube, you can use the script as a blog post. 

To maximize your blog, you can utilize Pinterest to share the post with a great call to action. This also works if you leverage LinkedIn, a great place for written content with minimal images. 

Then, you can re-edit the video for shorter content forms, such as Facebook/Instagram Reels and TikTok. You can create a series (Part One, Part Two, etc) to share over the course of the month on those platforms. 

Considering how quickly things move on the internet, you could even re-record older videos with a new spin or updated knowledge rather than coming up with content from scratch. This is often referred to as “recycling” old content, and can save time when working on social media. 

3. Spend Time Scrolling

A great way to learn the platforms you will be using is to take time to scroll and engage with other users. Most social media algorithms take into account what you interact with, as well as the length of time on any platform in order to learn more about your behavior. Ideally you would engage with your followers and those you follow on a regular basis to keep your page relevant. 

Ways to engage with other users on any platform could be liking, commenting, direct messaging, or sharing others content. It is especially important to respond when users engage with your content, as most algorithms want creators who keep the attention of their followers.

While social media can be a great tool, it can be an addicting source of entertainment. If this is a problem for you, we recommend using a timer on your phone or even altering the settings on your device to limit your screen time. 

4.  Don’t Overthink It

Whether you are new to social media or a veteran, creating content for your business can sometimes be overwhelming. So many people buy professional equipment in order to get the perfect video and audio. While we recommend ensuring your audio is not poor quality (as 25% of users say they would discontinue a video if the audio quality was poor) it is not necessary to spend more money to obtain that standard. Utilizing what you have and making the best of it is great, and there are plenty of creators who are successful doing the bare minimum. Try not to overthink it! 

5. Ask for Help if You Need It

Whether social media is new to you, or promoting your business is new, you do not have to do this alone. If hiring support makes sense, schedule a free consultation with us at magpiemarketingllc.com. We can discuss your goals, your budget, and if we would be a good fit.

Budget too tight? The people who are “in the know” with social media tend to be young people. Call up any young family members or friends and ask them strategic questions about social media. 

Remember we are here! When you need us, give us a call or visit our website for more information.