Branding has become a sort of buzzer word these days. Color palettes, fonts, logos, and aesthetics have become the forefront of each new company. But is that all that branding is? Do I really have to pay someone to help me with those things?

The short answer? Yes. And no. But maybe?

Branding is an all encompassing word. The pretty things that people see are extremely vital to the success of you and your brand. We like to remind our clients that humans are visual creatures, and we make decisions on whether we like what we see in under ten seconds. But your brand isn’t just how your Instagram feed appears.

We don’t want to diminish the power of consistency, or the appearance of your logo and company as a whole, but there are a couple more things to consider when defining your brand.

What is your mission? What service do you provide to your customers? What are your non-negotiables? What do you want people to think of when they see your company? What about how they feel once they have received your service?

These might feel like fluffy, new-age conversations to have at your company, but they really do allow the whole of your brand to represent you as best as possible. Even if you are not a large company with six different departments that you need to honor your company’s values, it is still important to know who you are and what you stand for. Even one employee who does not understand what you are about can leave your customers confused about working with you.

Your brand is you. Your staff. Your location. How you deal with problems. How you deal with success. It is a catch-all to describe you.

It is important because your customers aren't just supporting a company, they are buying into you. Consumers want to support people that they like and relate to. Which is why your brand needs to have your DNA in it.

We put together a guide with questions you should be asking yourself and your leadership team for self-branding below.

Let us know how we can serve you!